Are You Ready to Scale Your Boutique Business with Confidence?

The 1:1 Growth Strategist Program is a dedicated, three-month partnership designed to provide you with the personalized support and expert insights needed to scale your boutique with confidence. In this program, you’ll gain a strategic partner who’s committed to your growth without asking for equity.

Does this sound like you?

You’ve poured your heart into building your boutique. You know your mission, your “why,” and the audience you want to serve. You’re ready to move beyond “hobby” sales, make real money, and scale—but something isn’t clicking.

Maybe you’re unsure of who your ideal customer really is, or you’re struggling to build a team that can consistently support your growth. Perhaps you’re handling every small fire, feeling like you can’t step away, or unsure how to set up systems that will let your business thrive without you managing every detail.

If this resonates, then you’re in the right place.

Believe me…

I’ve been exactly where you are.

GinnyReed_FoundryABC_coaching

Hey, I’m Ginny Reed!

I’ve walked the path you’re on, and I’ve faced the challenges that come with running a thriving boutique. I’ve employed over 100 women, built leadership training and retreats, negotiated leases, opened multiple locations, and made the tough calls on when to move or close stores. When you work with me, you’re getting someone who knows the ins and outs of the business and can offer real, personalized guidance.

I created the 1:1 Growth Strategist because I know how valuable it is to have someone who’s been through it all. I’m here to help you go beyond hobby money and build a sustainable, profitable business that you’re passionate about.

As your strategic partner, I’m here to help you navigate these challenges with the insights and strategies that come from my years of experience in scaling boutiques. Together, we’ll dive deep into the unique obstacles you face, clarify your path forward, and create an actionable plan to get you there. With the 1:1 Growth Strategist Program, you’re gaining a partner who’s fully invested in your growth and success, without asking for equity.

With me, we will work through:

Customized Strategies

Together, we'll create a tailored growth plan that aligns with your goals. Whether you’re looking to improve your sales, expand your inventory, or boost your online presence, I’ll provide you with clear, actionable steps to get there.

Actionable Systems

We’ll dive into the nuts and bolts of your business—everything from inventory management to customer retention. You’ll leave with systems and processes that not only streamline your operations but also give you back time in your day.

Scalability Roadmap

Scaling a boutique isn’t just about increasing revenue; it’s about building a foundation that supports sustainable growth. I’ll guide you through scaling best practices, so you’re prepared for every step of the journey.

Expert Insights and Accountability

You’ll have a partner who’s been there, done that. I’ll offer insights from my own experience, helping you avoid common pitfalls. Plus, I’ll hold you accountable every step of the way to ensure you stay on track.

I started my journey as an online boutique owner, but everything changed when I moved to a brick-and-mortar space. Face-to-face with my customers, my hobby transformed into a real business with real challenges. Like you, I faced hurdles—identifying my true customer base, building systems that actually worked, and learning to manage my growing team and inventory.

Through trial and error, I honed in on key strategies that made all the difference. Over time, I was able to scale my business to seven figures and beyond. Now, I'm here to help you do the same.

Here’s What You’ll Get
in the 1:1 Program

  • Our journey begins with a business audit to identify strengths and opportunities in your boutique. Once completed, I’ll create a custom 6-step framework tailored to the areas where we can make the most impact, ensuring that each of our sessions addresses your top priorities.

  • Every other week, we’ll connect for a 75-minute Zoom session, using your 6-step framework as our guide. Each session will dive into specific strategies for core areas of growth, from operational efficiency to customer experience and revenue maximization.

  • You’ll have access to a curated network of trusted vendors and industry experts, along with proven strategies to elevate every part of your boutique. These resources are here to support your journey and connect you with top-tier solutions.

  • I’m here to help you put our plans into action, not just talk strategy. Every session ends with practical steps to ensure that our goals translate into real progress in your business.

  • I’m available Monday through Thursday, 9 AM - 4 PM CST, via email, text, and voice chat, with a 24-hour response time. You’ll always have a direct line to guidance and support, even between our sessions.

My favorite moments are when clients tell me about hitting big wins: from buying their dream car to enjoying a vacation without sales dropping, or finally feeling empowered after a tough conversation. This is why I do what I do—to help you not just grow your business, but thrive within it.

This three-month commitment is an investment in both your business and your growth as a leader. Together, we’ll eliminate obstacles and equip you with strategies to build a thriving boutique that supports your vision and lifestyle.

Who Is This Program For?

This program is designed for boutique owners who:

  • Are ready to step out of daily operations and into a strategic, big-picture role.

  • Need a reliable partner to navigate challenges in customer experience, team management, scaling logistics, and revenue growth.

  • Want a trusted advisor to help implement operational changes that drive sustainable success.

What Others Are Saying

  • “I can't express enough how grateful I am for the incredible support and guidance I received from the Foundry Growth Program."

    Opening my business seemed like a daunting task, but Ginny's wealth of experience proved to be the guiding light I needed. Her ingenuity and deep understanding of business intricacies were invaluable. What sets Foundry apart is not just the theoretical knowledge, but the practical insights and hands-on approach Ginny brings to the table.

    The assistance with processes and procedures streamlined my operations and made the entire venture more manageable. I feel confident that, with Ginny's mentorship, I've not only gained a solid foundation for my business but also acquired skills that will benefit me in the long run.

    I would enthusiastically recommend Foundry to anyone looking to start their own business. The experience was so positive that I would not hesitate to seek assistance time and time again.

    Thanks to Ginny, my entrepreneurial journey has been marked by success and growth.

  • “Working with Ginny Reed on opening my new retail brick-and-mortar shop was an absolute game-changer.”

    Ginny was instrumental in educating me on every aspect of women’s apparel, from understanding the best vendors and shopping platforms to navigating buy cycles, minimum orders, and inventory mix. Her deep knowledge and experience not only gave me the confidence to launch my shop but also ensured that we opened on time and within budget.

    Ginny's expertise didn’t stop there—her assistance with visual merchandising truly elevated the look and feel of my shop. The thoughtful design she implemented led to increased sales and generated buzz on social media, thanks to her eye for creating visually appealing spaces. I wouldn't hesitate to work with Ginny again for any future store openings, and I plan to continue partnering with her to ensure my current location continues to perform at its best.

    Ginny is a true asset to any retail endeavor!

  • “Foundry ABC Coaching was a godsend for me!”

    I found Ginny after going into one of her boutiques in Nashville. After falling in love with the Vinnie Louise style, I originally was going to ask to just pick her brain. But when I found out she mentored me, I hired her immediately!

    She has been instrumental in my success. She guided me in getting my website set up. She encouraged me to do markets and pop-ups while I waited for my brick-and-mortar to open. She held my hand through all the business licenses, taxes, etc. that I had NO clue about.

    I literally could never have gotten my business started without her. She truly wants to help other women succeed!